OVERVIEW:

E-Commerce Experience for the Asian Luxury Market

Designed a high-end, responsive e-commerce platform tailored for the Asian fine jewelry market. The goal was to deliver a seamless and visually rich shopping experience across desktop and mobile, with a strong emphasis on product discovery, elegance, and cultural aesthetics. The design explores light and dark UI modes, optimizing usability while maintaining luxury appeal. Key features include shape-based filtering, immersive product storytelling, and a mobile-first layout to align with regional shopping behavior trends.
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