OVERVIEW:
This project started as a pitch for David Yurman, Inc.
He loved the approach to photography and design. The layout is very intuitive and has a well-defined user experience. It promotes full-size photography where users can appreciate the craftsmanship of David Yurman's jewelry.
I was part of a small team composed of a creative director, User Experience designer, and Copywriter.
My responsibility was to provide a different design direction to ensure that the brand guidelines were followed rigorously, give the website an appealing look, and create the e-commerce pages for transactions.
He loved the approach to photography and design. The layout is very intuitive and has a well-defined user experience. It promotes full-size photography where users can appreciate the craftsmanship of David Yurman's jewelry.
I was part of a small team composed of a creative director, User Experience designer, and Copywriter.
My responsibility was to provide a different design direction to ensure that the brand guidelines were followed rigorously, give the website an appealing look, and create the e-commerce pages for transactions.
