CHALLENGE:
Amex has seen a decline in travel services since early 2013.
SOLUTION:
My challenge was to rethink and design the user interface of the American Express Travel app for iOS—to create a paramount experience for users through simplified steps by making it easier to book flights, hotels, and cars.
The app provides a very intuitive user flow and guarantees user satisfaction by providing the requested services within 10 minutes.
I led a team of two UI designers and one UX designer, ensuring that the design we delivered was meaningful and pixel-perfect. A light design system was built for this app based on the Amex brand guidelines.
I was directly involved in all steps, including wire framing, UX research, UI design, and prototyping.
My challenge was to rethink and design the user interface of the American Express Travel app for iOS—to create a paramount experience for users through simplified steps by making it easier to book flights, hotels, and cars.
The app provides a very intuitive user flow and guarantees user satisfaction by providing the requested services within 10 minutes.
I led a team of two UI designers and one UX designer, ensuring that the design we delivered was meaningful and pixel-perfect. A light design system was built for this app based on the Amex brand guidelines.
I was directly involved in all steps, including wire framing, UX research, UI design, and prototyping.
